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‘They’ told you that social media marketing is an awesome way to drive a boatload of free targeted traffic to your websites in record speed…

You have now spent weeks adding a huge list of potential buyers to your friends on Myspace, Facebook and Twitter. You’re telling all your friends about your wonderful products. But why haven’t YOU gotten the massive boost in website traffic that ‘they’ are getting. And why haven’t your friends become your buyers?

Why?

You need to realize this simple critical fact – Social networking sites are for SOCIALIZING! (Really?)

The millions of users who sign up to participate in these social networking sites DO NOT join with the intention to buy anything. They don’t expect to be sold to, and they don’t like people trying to sell them products. They’re just there to meet new, interesting people, make some friends and have some fun.

So how in the world are you ever going to sell to them then?

Get this; people don’t buy from businesses and corporations (Shock Horror)!

People buy from PEOPLE!

(This concept is especially important when marketing on social media sites.)

Yes! You want to add as many friends as you can. But make sure they’re not just a number to you, and you’re not just a number to them.

You need to first make friends and build relationships before you can throw some of your links and websites at them. You need to take a more SUBTLE and HUMAN approach when marketing on these sites. You need to be yourself. So tell people who you are, build that connection, and build trust. Get people to like you, and THEN they will buy from you.

So here’s the simple secret.

Are you ready?

Secret – You have to be a PERSON and not a BUSINESS!

Social media sites like Facebook, Twitter, MySpace etc. have become popular among the internet marketers. Most marketers hawk their websites, blog, affiliate links, list building URLs, etc. all day long to drive traffic to their web sites. Not only it is annoying to the network members, but also the effectiveness of such a strategy is yet to be proven.

However, you cannot ignore this emerging medium. You need to embrace it using a different mindset. If you follow the seven guidelines discussed below, you will be able to increase traffic to your site from these social media sites without exposing yourself as a self-centered marketer who will do anything to cash in on every opportunity.

1. Create a profile page at each site and detail your interests, expertise, blogs, and websites in your profile. In Twitter, you are limited by text space and the number of URLs you can use in your bio. Facebook has more flexibility and you can pull your blog RSS into the Facebook notes.

Social network sites are pull medium where the old push marketing fails miserably. Your goal should be to pull people to your profile page by regularly posting valuable and interesting contents from other sites. You can post your blog article in Twitter occasionally but don’t submit every blog post your create.

2. The old school marketing relies on four Ps – price, product, placement, and promotion. The social media adds another dimension and one more P to the marketing philosophy and it is the participation.

You need to participate in the conversion and at the same time encourage others to participate. If you want to build a community that will trust you, you need to participate by providing expert opinions and valuable information. You need to help others when somebody has a question. Even if don’t know the answer, find it out by spending sometime on the Web.

You also need to draw others in the discussions by asking questions, giving controversial opinions, raising interesting issues that affect your niche. Passively posting your URL all over the place will not bring traffic to your site. Only concerted efforts to position yourself as a knowledgeable person in your niche will result in more visitors to your site.

3. To position yourself as an expert in your niche, you need to create contents that are fresh, interesting, and valuable to your readers. You also have to discover high quality contents in your niche for sharing with others. Subscribe to a few dozen blogs and scan them everyday for high quality contents so that you can share it with others in your network.

4. You cannot hide yourself in the social media world. If you are a fake, people will discover it fast and you will lose trust and traffic. So, be authentic, transparent and humble in all your conversations. If you make a mistake, admit it and move on.

5. To establish your credibility and expertise, you should read a wide variety of topics in your niche and explain them to others in the form of blog post, ebooks, white papers, etc. Give it all for free without any strings attached. Encourage others to distribute your materials.

If you are not sharing some valuable information, somebody else will share it. You cannot hide any information. It is better to be the first mover than wondering how did everybody find it out.

6. Be prepared to change your mind set. The old school mindset for driving traffic is posting you site links everywhere. The social media mind set is establishing yourself as an expert and sharing your knowledge. Once people know that you are a good resource for solutions to their problems, they will come to your site and you can monetize your site in different ways.

If you are wondering how you are going to make money if you give every thing for free than you need to understand this new medium before you jump into the bandwagon by posting your URLs every hour. Your goal is to drive traffic to your site. Your site may monetize using a variety of methods like, third party advertisement, selling tutorials, affiliate marketing, selling memberships, etc.

7. Social media is a marketing tool set that you leverage to drive traffic to your web site. For leveraging this new medium, you need to establish yourself as a good community member first. Don’t be farcical like Walmart who paid to Jim and Laura to blog around the country in Walmart parking lots capturing stories of Walmart employees and how they loved to work at Walmart.

You may enjoy a short-lived traffic boost to your site, but it will not last longer. When the truth is exposed, it will be a public relation nightmare for you or your brand. Build your brand by telling the truth. There is nothing wrong if you are sponsored by a corporation, just reveal the truth.

Social media marketing is a new, free and very powerful tool and it can serve you very well when you are searching for free internet marketing methods to promote your internet home business online.

Social media site are called social for a good reason. This is a place for people from all over the world find and connect with other people with same interests and hobbies, and form groups online, build friendships, have new relationships and share their favorites interests and ideas.

It was only natural for these people to start and use these groups, friendships and new relationships for their businesses. When you have online friends, you can reach a larger crowd of people, all are potential customers, and this is how the social media marketing or social networking was born.

So how easy it is to use the social bookmarking for internet marketing purpose?

Step 1 – Join some of the leading social media sites. Websites such as Digg, Mixx, StumbleUpon and more are very popular social media sites. Bookmarking a page in those site and some other sites can be indexed very quickly by the search engines, this is very good if you want to drive traffic to your website, free and let the search engines notice you.

This tactic is very good, When you need to drive traffic to a new website and have no money to invest in advertising.

Step 2 – Complete you profile. If you want to promote your internet home business using social media sites and social networking, try to give as much details as you can. When you are online do not hide behind a screen name, if you are here for business let the people know a little about you, sign in with your real name, write a few detail about yourself and on your home business. At the end give a link back to you website and a few of your mostly recommended products.

Step 3 – After finishing your profile is time socialize. Social marketing is all about making friends, finding people with the same interests as yours, joining groups and building relationships.

These friends are important for your business and they will help you in time to promote your home business, but you will have to help them too.

Step 4 – Now it is time to start the social networking. Social bookmarking is the word. You bookmark you website or blog, and you let people know about it. You also have to bookmark other people websites and blogs, and vote for your friend’s bookmarks.

When in social media marketing you need to give to others if you want them to give back to you, this is when you get the best results.

Step 5 – Ask your friends to vote for your favorite links and offer to do the same for them. From here the traffic to your website will only grow and you get it all for free.

If you join the top leading social media sites, you will get more traffic, as the website popularity grow you will get more votes, your bookmark get indexed faster and this is also counts as a backlink from some of those sites.

We all know how important it is to have a content-rich website. Promoting these sites across the internet has in the past involved everything from search engine optimization to paid keyword referrals to link popularity campaigns. However, one of the most effective and relatively new methods to promote content-rich web sites these days, is through social media promotion.

What is “social media promotion” you ask? Simply, as defined by Wikipedia, social media:

“describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.”

Part of the Web 2.0 revolution; another catchphrase describing the new generation of web sites that have users that submit their own text, video and picture content; social media promotion can take many forms.

Usually, these technologies and practices take non-search engine forms and can involve such technologies as chat forums, message boards, blogs, podcasts, and wikis. Simply, social media can be considered ANYTHING that you can use to build a community to rally around. A well-run social media campaign can drive huge amounts of traffic to a website and can determine whether a new idea, website or startup ultimately takes off or not.

There are literally dozens of social media sites active across the internet today. Below are brief overviews of what I would consider the five most popular:

Digg (http://www.digg.com) the big boy of social media sites. Digg was formed initially with a tech focus and is still the end all for all tech or computer specific content items that you wish to pull across to the masses. Digg has however become so popular that its scope has now expanded to cover most any item of interest.

del.icio.us (http://del.icio.us/) a close second to Digg in the area of backlink generation. The primary purpose of del.icio.us is to store your bookmarks online; in that regard, it’s actually more community-focused then Digg. The ability to store your bookmarks online and add more from anyplace in the world, actually encourages cross-linking among site members who share similar interests. This in turn allows you to promote your own content to a shared community with similar interests, generating those much needed backlinks for site promotional purposes.

Technorati (http://www.technorati.com) the recognized authority on what is going in the world of weblogs. The main strength of Technocrati is the ability to keep tabs on your online visibility. The site allows you to keep tabs on who is linking to you, where you are being mentioned online, what kind of progress your site is making, and how your competitors are doing in comparison. The site can be indispensible if you routinely visit a lot of blogs and want to be updated on them when their content changes.

Wikipedia (http://www.wikipedia.org) online only since 2001, Wikipedia is now the world’s largest reference website on the planet. The content of Wikipedia is free and collaboratively written by people all around the world. This site is so popular that a search of most terms will display a Top 5 Wikipedia result in Google. It is worth noting that if your website is not already one of the strongest entries on the web, a listing on Wikipedia could actually “outrank” your own website. Therefore, make sure this result is actually truthful and complimentary, whenever possible.

Facebook (http://www.facebook.com) primarily driven by young adults, this social media site now numbers over nine million users and is still growing. Facebook helps you keep tabs on member profiles, at least those you can access. Recent changes to the site have made it very marketing friendly and a must-use if you have a college friendly product you wish to publicize. Members can purchase “facebook flyers,” which starting at $5, can be displayed 10,000 times a pop. Pricing increases based on frequency and number of days shown. Facebook groups are also very popular and very loyal, find something that connects with your group or the site and the results can be highly viral.

Getting your content noticed on these sites isn’t easy, but there are ways to prepare your content in such a way as to be considered “social media optimized.” This SMO approach is becoming a new concentration area for current SEO firms and can involve any of dozens of different approaches.

Here are five effective SMO rules that you can implement immediately when preparing your content for future social media campaigns:

1. Make your site linkable – also known as increasing your linkability, make it easy for outside parties and social media sites to link to your content. This can be done in a variety of ways, the easiest being to establish a blog on your site. If blogs aren’t your thing, maintaining free white papers, content-rich articles and resource pages that contain lots of useful links in one place, are great ways of increasing the linkable nature of your website.

2. Make bookmarking or social tagging easy – adding bookmarking buttons has been around for awhile. Go beyond this, though, by including a “delicious this” text link at the bottom of a post, and a Digg button near the top of the article. This format has been shown to be the most effective for generating votes for your content.

3. Start participating today – join the conversation on your site or in your site niche today. Start blogging on your own or make it a point to visit leading forums that target your audience and join the discussion . Answer some questions, provide some needed advice, and drop some “buzz” about your site at the same time; you won’t be sorry.

4. Reward helpful users – helpful or valuable users to your site that contribute noticeably to the site’s content and audience should be recognized and rewarded. This can take the form of a simple PM thank-you or a note on the forums themselves. The result of this is two-fold: you keep these valuable community members on your site, and you gain vocal champions of your site to outside members and sites they in turn visit.

5. Reward inbound site links – obviously the more inbound links your blog and site can generate, the better. This is still the singular method by which a site rises in the search rankings. Reward linking sites by providing them a permalink to use and listing them on your site in return. This simple act of acknowledgement provides the return gift of visibility and is never a bad thing.

The role of social media promotion to drive content is a continually expanding field. Even an examination of the main sites referenced above doesn’t begin to cover the viral social content impact of such popular social media mechanisms as YouTube videos or Flickr photo slides and galleries.

If planned and implemented correctly, social media promotion can be invaluable. The site visitor is in command, so why not start building a relationship with them, even if it’s on their terms?

Never think that negative online publicity signals the end of your business! Internet reputation management can help to increase website traffic and enhance your online brand image.

So, What Is Internet Reputation Management All About?

Internet reputation management is a methodology that assists companies in the capture, comprehension and acting on of negative web-based conversations, discussions and publications associated with their business, services, products or brand that have occupied places on the web space. It is about curbing the negatives about the company by heightening the search engine visibility of the positives and taking other proactive measures. It is also about ensuring that public opinion is in the company’s favor and that it enjoys a positive brand image.

Popularly Used Techniques

Some common techniques employed for internet reputation management are:

• The use of Google alerts and personalized RSS feeders to monitor how the company’s brand name is being spoken about online.
• The use of superior tools to look for popular keywords; and the optimization of web content, website design and meta tags.
• Creation of optimized articles, press releases, blogs and videos. The company can start a blog of its own.
• Setting up of personal business profiles on popularly accessed social media networks.
• Presenting positive feedback concerning the company and circulating it on the web. Taking part in forum discussions is a great way to do away with the antagonistic information spread about the business online.
• Link building.

Helping Your Company Stay Afloat in Times of Turbulence

Internet reputation management paves the way for an increase in website traffic by helping to identify early trends existing in the market, the knowledge of which would give the company a headstart over its competition. It plays an integral part in helping a company stay afloat and fight back in the face of a tide of negative, untrue information propagated about it online.

Get in touch with any of the reputable SEO firms in your area to find out more about internet reputation management.