According to various pundits, strategists, and reports, the recession of 2009-2009 is arguably, drawing to a close and most business owners today are looking forward to a better 2010 for their organizations. However, with cash still a short commodity for some time to come,  many small-to- midsize businesses, as well as most experts agree that businesses will be slow to rehire back to pre-recession levels.

Many businesses that have survived this economic crisis have learned to do more with fewer resources. Outsourcing has become an acceptable practice for dealing with non-core competency business activities. Many small to midsize businesses struggle with marketing their products today and are exposed to an increasingly vast and oftentimes confusing amount of target areas and medias.  So, the question facing many companies today is, “when should we outsource our marketing?”

“When it’s not a core competency,” is the simple response, but from our experience, we’ve found that in most instances, there are seven reasons why a company might want to consider marketing outsourcing.

The Top 7 Reasons to Outsource Marketing

1. Integrate marketing better—knowledge transfer happens once
2. Improve company focus
3. Quickly fix a difficult to manage marketing function
4. Gain access to top-tier capabilities
5. Resources aren’t available internally
6. Free internal resources for other purposes
7. Speed – increase the speed to market through advanced technology

Outsourced Marketing

Put the marketing experts of Compliments International on your team,

not on your payroll.

Have you ever considered outsourcing some, or even all, of your marketing? Outsource Marketing offers a marketing department if you don’t have one, more creative and strategic horsepower if you do. Here are some benefits to consider:

• Fill skill gaps. Since media is increasingly fragmented, communications programs are more complicated. You can’t be an expert in every medium and understand the needs of each of your target audiences if your products are sold across vertical industries or have key purchase influencers from several departments.

• Reduce overhead. You don’t need to hire an individual or team for a specific program. Just outsource to Compliments International. That way you don’t bear the hidden costs of recruiting, training, furnishing an office, and employee salaries and benefits.

• Eliminate bias and leverage a broader, different perspective. Outsourcing eliminates the “We’ve always done it this way” mentality. You can access the strategic thinking and creative expertise of a marketing professional free of internal political baggage.

• Improve your focus. Improve your focus by putting your energy into your organization’s core competencies. Talk to your customers or your sales team. You can then provide strategic, insightful direction and play to your strength. You’ll help to reduce your risks and maximize the return on investment in your marketing programs with input from the front line.

• Jump-start your marketing instantly. Outsourcing gives you access to marketing professionals who can quickly develop plans and campaigns. We’ll be your plug-and-play, pay-as-you-go marketing department so you can focus on all those other things your business needs to focus on.

Does this sound like something that might be a good fit for you and your company? Contact us today and schedule an in-person consultation where we’ll review your goals, see what’s worked and what hasn’t. then determine the next steps.