Esteban Contreras, Social Media Manager for Samsung Electronics USA, answers some questions at #CSM10 about scaling Social Media, the role of the Social Media Manager, and managing followers/connections. Follow Samsung @SamsungTweets and Esteban @SamsungEsteban
Got a chance to quickly speak with Social Media Swami Shashi Bellamkonda from Network Solutions about his love of social media and what the Social Media Summit means to him.
Shocking results from a recent study of 100 companies reveal that many companies utilizing social media are flying blind with no strategy to back up their efforts. Reportedly, 78% percent of corporate respondents said their company is using social media but only 41% say they have a strategic plan in place to guide them, according to a new study from marketing firm Digital Brand Expressions.
So what does this mean? 41% of companies large and small are engaging with their audience on social media channels but don’t know why or how to tie it into their brand strategy? Of the companies surveyed that did have a social media strategy, 94% say that marketing activities are included in the plan; 71% said public relations were factored into the equation; and 55% say that they use social media for sales-related activities. ~As reported by Media Post
And even odder is that the companies that have a plan in place, only 29% have put out any policy or communication protocol to employees. So if you’re a brand that’s utilizing your work force to start-up conversations on your social media channels, as far as they know they can talk about the party they went to last weekend instead of your new fall shoe collection. Does this make any sense? And another 71% say they are readying protocols and policies for ongoing social media communications, including how to respond to positive/negative comments on social media Web sites.
Are you ready for the bright side? The study also showed that 69% have set up metrics to track and measure ROI of their activities and 71% have a plan to monitor their brand’s reputation across various social media sites. If you look at brands that are really channeling social media into a new sales vehicle, like the Buckle, Carhartt or Chick-fil-A you’ll see that not only do they have a cohesive brand strategy but they are also tracking results. Carhartt and Chick-fil-A both have a store locator console built into their Facebook fan pages now also so they can see who is looking up stores, how they are sorting the results, how many are emailing or texting driving directions, Etc. This is amazing insight for the brand. Chick-fil-A offers its fans coupons and unique local promotions and even conducts surveys and polls based on current news and their latest products.
Manish Patel is CEO of Where 2 Get It, Inc. a 13 year old Internet marketing company that offers over 200 national and regional brands search and map based marketing solutions across various platforms including Web, GPS, mobile and social media. Where 2 Get It also creates local landing pages utilizing proprietary Search Locator technology and a customers’ location database to create a web page for each of their locations.
We had the opportunity to quickly ask Bill Tolany, the Head of Integrated Media of Whole Food Market about their successful social media strategy and what their number one engagement strategy is at the moment.
What do you do when it feels like no matter what, employees just arent listening? How can you keep employees motivated through periods of change and instability? How do you tailor messages to different employee groups? On September 17, 2009, Terry McKenzie, Senior Director of Global Employee Communications and Communities at Sun Microsystems, visited with the Graziadio Business Report to answer the questions above and more. Terry McKenzie with Danielle L. Scott
I was excited by the large turn-out at the Q&A session I hosted in Santa Clara at SMX West—the popular conference for online and search engine marketing experts.
Leading up to the SMX conference what weighed on my mind was the obvious—our collective anxiety about the recession and the ubiquitous pressure to do more with less. Focusing the Q&A on strategies and spending choices across PPC, SEO and Social Media Marketing must have struck a chord because we covered more questions in greater depth than I anticipated.
The savvy search marketers at SMX zeroed in on questions like “PPC advertising–Technology or Human Driven?” and “Social Media Marketing for brand reputation monitoring and brand healing?”. Folks wanted to hear about Ford’s Scott Monty smartly using social media to nip a PR nightmare in the bud. I went on to explain how a major travel firm used the social media group at Position2 to turn around negative sentiment from a promotion gone wrong.
In these tough times, every search/online marketing manager and CMO is ready to listen to innovative approaches. I’m glad the Q&A lifted attention from each company’s specific business challenges and the sometimes arcane technical aspects of a conference for experts.
About Position2
Position2 is a full service search engine marketing agency, combining the performance goals of clients with a comprehensive and fully integrated methodology to increase traffic, leads, sales and brand identity. With delivery centers in the US and Asia, Position2 provides pay per click advertising (PPC) management, search engine optimization (SEO), social media marketing (SMM) and web analytics services. A personalized yet systematic approach allows Position2 to provide reliable services for clients ranging from startups to Fortune 500 worldwide. With a client management center in the US and a full service delivery center in India, Position2 provides a comprehensive range of SEM services that allow clients of all sizes to reach their customer acquisition goals with client friendly performance-based fees.
Jenifer Helen has 5 years experience as a Search engine marketing manager, her key areas are pay per click advertising and search engine optimization. For more articles visit http://blogs.position2.com/
To view the full Q&A presentation visit http://www.position2.com/toughtimes-toughquestions.html.
Word-of-mouth marketing has become one of the most exciting marketing opportunities on the web. The Web 2.0 revolution has allowed web users the ability to reach across the globe to voice their opinions, connect with like minded users, and vote on the best content. Users like good content. In fact, they want good content. Therefore, you can quickly gain buzz if you can reach above the crowd and make yourself stand out with good content. Below is a quick overview of some of the tools available to generate buzz in the social media sphere. Social Networking Sites Social networking and bookmarking websites have taken the internet world by storm in the past few years. Sites like FaceBook, MySpace and Digg are now among the most visited in the world and opportunities are emerging for smart and creative marketers. Rating Sites If you have a good product, especially software, you can submit it to a rating site. Editors of these sites can rate and recommend your product to other visitors.
Outsource My Social Media Marketing
June 30th by admin 
Tags: 2010, Contreras, Corporate, Esteban, Media, Part, Social, Summit, twitter
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